About Us Wheel and Sprocket, Wisconsin’s largest bicycle dealer launched WS-Outlet.com in 2012, although its history goes back farther than that. The online department of Wheel and Sprocket started as a modest eBay store selling closeout bike parts and liquidating old inventory in 2004. The small basement operation grew into a full blown online sales operation thanks to Wheel and Sprocket’s comprehensive network of vendors they’ve built over the past 35+ years of business. As the store kept growing it was the extra attention to customer service that kept customers coming back. A customer service department that wasn’t afraid to take a little extra time helping customers get the parts they need and answer any questions is what helped put WS Outlet at the level its at today. After years of eBay selling the need for a more convenient and modern storefront was recognized and Wheel and Sprocket began developing WS Outlet. The site was built to offer customers a one stop shop to purchase some of the best cycling closeouts on web along with regular inventory and special order items that may be tough to find at local shops.WS Outlet continues to grow, bringing in more closeout products as well as importing its own house brand products to offer its customers even more new and exciting things at incredible prices. 1-866-995-9918